SEO report of retailsafari.com.au

Retail Safari

www.retailsafari.com.au/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.retailsafari.com.au/

Character length : 24

Title
Retail Safari
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

image: http://www.retailsafari.com.au/wp-content/themes/rs/img/logo-tile.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://retailsafari.com.au/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Retail Safari

Character length : 13

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 17%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
7205600
Heading structure in the source code
  • <H1> We know your customer’s journey.
  • <H1> Who we are
  • <H2> In today’s retail environment the consumer is in control.
  • <H1> How
  • <H2> Explore. Create. Activate
  • <H1> Going for best imaginable. Explore. Create. Activate.
  • <H3> The ability to imagine and achieve the best, requires a deep understanding of the market.
  • <H2> Explore.
  • <H3> We start with an in-depth understanding of your business and what keeps you awake at night!
  • <H2> Create.
  • <H3> Our goal is not to communicate value, but to create value at every step along the purchase journey.
  • <H2> Activate.
  • <H3> There is only one real goal – to help you win customers and sell products.
  • <H2> Where
  • <H1> In store. In centre. In community.
  • <H3> The consumer’s day to day relationship with your brand is managed at the local level.
  • <H1> What we do
  • <H2> Choosing the right path.
  • <H2> Choosing the right path.
  • <H4> Our services are designed to engage consumers where the ability to influence is at its most compelling and powerful.
  • <H2> Local Area Marketing
  • <H2> The successful brands of the future will be those which are intimately connected with communities and individuals.
  • <H2> Merchandising
  • <H2> Products now live or die by what happens on the shop floor and in the aisles.
  • <H2> Assisted Selling
  • <H2> 75% of consumers will walk out of a store if they can’t access knowledgeable sales associates.
  • <H2> Retail Activation
  • <H2> Research shows that 71% of consumers try a product after receiving a sample.
  • <H1> Connect
  • <H2> News
  • <H4> Australians Christmas shopping intentions
  • <H4> Whoever said ‘clicks’ would replace ‘bricks’?
  • <H2> Contact
  • <H4> For help in planning your next Safari contact:
  • <H4> Melbourne
  • <H4> Sydney
  • <H2> Follow Us
  • <H2> Enquiries
Word cloud
  • safari106
  • begin100
  • retail14
  • consumers7
  • ability7
  • local6
  • marketing6
  • journey6
  • create5
  • along5
  • brand5
  • purchase5
  • engage5
  • activation4
  • consumer4
  • discover4
  • most4
  • area4
  • influence4
  • compelling4
  • services3
  • complementary3
  • provide3
  • insights3
  • explore3
  • best3
  • powerful3
  • activate3
  • brands3
  • engagement3
  • channel3
  • suite3
  • assisted3
  • how3
  • challenge3
  • news3
  • merchandising3
  • critical3
  • selling3
  • results2
  • clients2
  • requires2
  • relationships2
  • south2
  • vic2
  • select2
  • goal2
  • together2
  • floor2
  • imaginable2
  • value2
  • understanding2
  • program2
  • blvd2
  • christmas2
  • big2
  • business2
  • shopping2
  • them2
  • ideas2
Keyword matrix
wordtitledescriptionsheading
safari
begin
retail
consumers
ability
local
Two Word cloud
  • safari begin50
  • begin the safari25
  • retail safari4
  • discover more3
  • purchase journey3
  • more about3
Three Word cloud
  • begin the safari begin20
  • safari begin the safari20
  • discover more about3
  • retail safari is unique2
  • our ability to provide2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 21 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
7.70
Flesch Reading Ease
48.80
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.30
Dale–Chall Readability
6.20
SMOG Index
9.70
Spache Readibility
5.00
Number of letters
6430
Number of words
1254
Number of sentences
244
Average words per sentences
5
Number of syllables
2265
Syllables in words
2275
Average syllables in words
1.81
Number of words in first three syllables
313
Percentage of word / syllables
24.96
Words not in Dale-Chall easy-word list
472
Words not in Spache easy-word list
255

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
6,107 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.retailsafari.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.retailsafari.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.retailsafari.com.au/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://www.retailsafari.com.au/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.6.1
  • http://www.retailsafari.com.au/wp-content/themes/rs/js/jquery.simplyscroll.min.js?ver=20130115
  • http://www.retailsafari.com.au/wp-content/themes/rs/js/script-home.js?ver=20130115
  • http://www.retailsafari.com.au/wp-content/themes/rs/js/script.js?ver=20130115
  • http://www.retailsafari.com.au/wp-includes/js/wp-embed.min.js?ver=4.7.2
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.retailsafari.com.au/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.6.1
  • http://www.retailsafari.com.au/wp-content/plugins/share-this/css/style.css?ver=4.7.2
  • http://www.retailsafari.com.au/wp-content/themes/rs/style.css?ver=4.7.2
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 25 different links.
Internal links: 18
External links: 7

External links:

Link text (anchor) Link strength
CPM Australia
http://www.cpm-aus.com.au
http://www.facebook.com/cpmaus
http://www.linkedin.com/company/retail-safari
https://twitter.com/Retail_Safari
https://www.youtube.com/channel/UCoTHtj6p3VGXALHCgsjaSfg
https://statcounter.com

Internal links:

Link text (anchor) Link strength
http://www.retailsafari.com.au
About
Strategy
Expertise
News
Careers
Contact
Begin the safari
Discover more about Local Area Marketing
Discover more about Merchandising
Discover more about Assisted Selling
Discover more about Retail Activation
Australians Christmas shopping intentions
Whoever said ‘clicks’ would replace ‘bricks’?
More News
Privacy Statement
Terms and Conditions
Sitemap

 Website security

IP
121.200.233.179
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : We know your customer’s journey., ( 119.09375px from top )
  • H1 : Who we are, ( 688.03125px from top )
  • H2 : In today’s retail environment the consumer is in control., ( 768.265625px from top )

 Typos

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